Destination Nielsen Campaign

Project: Graduation project for The Nielsen company New York office based in Malaysia. Here I did research on how to tackle cultural barriers in international campaigns for Nielsen for their corporate marketing department.



Tasks: Creating methods and definitions for the international design team and all the communication managers in Asia, America and Europe at Nielsen.



Period: January 2009 - June 2009

Saab experience

Project: Creation and redefinition of the experience of buying a Saab.
The result is a pleasant wholesome environment in which people are introduced to Saab products. The dealer show room contains besides the car, a book case with Saab history books and an interior filled with Scandinavion design and nature products.



Tasks: Research in dealerships in The Netherlands and redesigning style and form.



Period: October 2008 - December 2008

CC-TV.nl website

Project: Design of website for CC-TV in which the media on the website take precedence.



Tasks: Designing a website which is as clean as possible to make the videos stand out. Advertisers, information and navigation still had to be present and easy to use and find.



Period: May 2008 - June 2008



Team: Arjan Koopen (front and backend development)

Rent-A-Lan

Project: Design for Rent-A-Lan website.



Tasks: A website that would be fast and easy to access with clear and direct information about the services offered.



Period: January 2008 - June 2008



Team: Arjan Koopen (front and backend development)

Het Gelagh Rotterdam

Project: Website for the Rotterdam based restaurant Het Gelagh de Boer Buyten.



Tasks: The website needed to reflect the warm and homely environment of the restaurant.



Period: November 2006

World Press Photo- Flowerize

Project: A shocking and provocative viral video game for World Press Photo.
In this flash game you can turn a horrifying war photo in a happy flower power image by dragging props over the characters.



Tasks: Create a shocking and provocative viral campaign that will be noticed by the masses.



Period: March 2006